FIPP Insider Webinar with Kate Spellman, CMO of Questex: Managing the Sales Force during the Rebound – Episode 1
/By Jim Elliott, President James G. Elliott Co., Inc.
July 22, 2021
Today, FIPP, one of the world’s leading media trade associations, released the first episode in their mini-series of interviews with prominent voices entitled, “Managing the Sales Force During the Rebound.” In Episode 1, Kate Spellman, CMO of Questex, talks with John French and me about recent and upcoming events. In this 14:30 minute segment, she shares how Questex is approaching reopening, how video platforms like Zoom and Teams have benefitted Questex, new approaches to sales training, and more.
