SPONSORSHIP & EXHIBIT SALES
James G. Elliott Co., Inc. (JGECO) sells the entire media brand including sponsorships and exhibits at conferences and trade shows
Our experience has been that marketers prefer a single point of contact with publishers. Just as we do not send separate teams to sell digital and print advertising, we combine sponsorship and exhibit sales with advertising. All account information is kept in one combined database.
JGECO salespeople sell the brand; our sales force is equipped to offer sponsorship, exhibits, and advertising either as integrated packages or individually.
Publishers benefit by this unified approach. For example, JGECO is selling both show-related services and advertising for current clients like PRSA and FMCA (Family Motor Coach Association). Publishers like these get a clearer picture of each account’s overall status than if they received separate reports written by different sellers or different companies.