Elliott Co. Videos

When a publisher calls Jim to investigate the idea of outsourcing sales, he or she often asks for consulting. Enter Ads & Ideas.

Jim is often asked how he evaluates sellers.

Jim is selective when taking on ad sales for a new client. Why has he represented so many publications over the years?

Jim describes how the changing landscape of selling, and the type of pushback he encounters when managing sales operations of new clients.

Often when a Publisher considers the Elliott Company, the question of whether absorbing staff or individual sales reps surfaces.

Jim unmasks his greatest competitor.

What makes a rep firm successful, and why a successful rep firm can be effective for large publishers.

What Happens If A Publisher Wants To Take Their Sales Back?

Jim divulges the business characteristics unique to the Elliott Company.

What publishers should consider when they they create a sales force or hire a national rep firm.

Using CRM systems.

Sometimes a publisher will think long and hard when outsourcing a department they once managed, especially when it comes to revenue.

Before entering a business relationship with anyone, there are things you need to know, and questions you need to ask.

A big mistake a publisher can make.

You don’t stay in business for 34 years without learning some things along the way.

What's the best way for a publisher to botch their ad sales effort?

The advantages a publisher gains by using a national rep firm.

When a publisher sees declining print revenue, circulation, and subscriptions, a common reaction is to abandon print and to focus only on digital editions.

Failure to take a risk is the biggest risk you can take.

A publisher needs to be capable of achieving sales goals, and your expectations need to be in touch with reality.

There are many tangible benefits for a Publisher to consider when outsourcing sales efforts.

When Ads & Ideas takes on a consulting project for a publication or media company, some unexpected outcomes may arise.

A publisher might ask, could you just sell the print while we handle digital, or vice versa?

Whether traditional and digital sellers can sell multi-channel programs effectively?