RFP for ad sales? Not necessarily a good idea

Association Media & Publishing / By Carla Kalogeridis 

Sidebar Newsletter of February 13, 2014 from Association Media & Publishing, carries an interview with Jim Elliott. Jim shares ideas to help associations improve the search process when they are looking for new ad sales representation. Even when use of an RFP is mandated, some preliminary research can help publishers save time by narrowing the field to firms that have the right chemistry, capabilities and interest-level.  Read it in full here:

http://associationmediaandpublishing.org/sidebar/RFP-for-Ad-Sales-Not-Necessarily-a-Good-Idea?&Sort=