The Power of Print in Finland

On April 23, Jim Elliott was honored to deliver the presentation,"The Power of Print in the Digital Age," to many advertisers and staff of Otavamedia Oy, one of Finland's largest publishing houses.  The Finns are avid magazine readers and consumers: Finland has the highest percentage in the world of magazines delivered by subscription. "We have much to learn in the US from the Finns about magazines, particularly on the circulation side of our business" was Jim Elliott's reaction after his visit. More on this visit in the next newsletter.